What first inspired me about this trend was all of the pastel colored denim that has been so popular. The way I looked at it, a customer would come into a store, take a look at all the pastel colored denim, and realize that he/she had a pair in every color. Moving forward, he/she would spot something fresh and new; tie-dye denim.
Additional inspiration for me included mood pieces from the 1960's. Janis Joplin was known for sparking the tie-dye trend.
Inspiration was also taken from the runway. Designers showing this trend included Danielle Scutt, Isabel Marant, House of Holland, and Bottega Veneta. These are designers that the tie-dye denim target customer would look to for inspiration.
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