In stores, this trend is easy to merchandise. The tie-dye denim shirts and vests will be on the same fixtures as colored denim as it can be mixed and matched. The tie-dye shorts and pants will be with colored basic tank tops and t-shirts. Part of what makes this trend successful is that even when the economy is down, one tie-dye piece can be worn with many different basic colors so one piece can change an entire wardrobe. The denim on denim trend from last season was overdone and did not look as good. This season, denim on denim has a new twist because tie-dye denim can be layered and it doesn't look like denim on denim or overdone as a tie-dye piece with multiple colors can be paired with another tie-dye piece with only one or two colors.
The target customer for this trend is a man or woman between the ages of 18 and 25 who is most likely a student or recently graduated. He/she makes a maximum of $50,000 and shops at TopShop and Urban Outfitters. He/she is fashion forward and looks to designers for inspiration however develops their own style as well which is more adventurous.
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